ldmediapro_admin January 7, 2020
Marketing SEO Services – This Isn’t Necessary For Your Business, Right?
Wrong. Many businesses and brands know (or believe they know) that they require SEO for their digital properties, and the advantages they will attain from that SEO work being implemented on their behalf. Most certainly, marketing SEO services will improve the overall visibility and searchability of a website, but what other real value does it offer? In this article, we will pinpoint ten reasons why marketing SEO services are indeed necessary for your business.
- Marketing SEO services allow for new opportunities
If the SEO is written in high quality, you will always find a means of leveraging and discovering new opportunities for brands to shine, let alone be discovered. Remember, the better a brand is understood; the more opportunities will surface, helping it sustain. The same may be said about SEO.
- Marketing SEO services are quantifiable
While SEO does not provide the easier-to-calculate ROI similar to what paid research offers, you can measure almost anything with proper analytics and tracking. The businesses want to understand and be aware of where they are, where they were, and where they’re going with respect to their digital performance, especially for SEO when they have a company/person that is being paid to execute on its behalf.
- Marketing SEO services are part of a long-term strategy
SEO does have a notable impact within its first year of action being taken, with many of those actions having an impact that lasts more than a year. As the market evolves, it’s better to follow the changes and trends closely.
- Marketing SEO services are relatively inexpensive
Sure, SEO does cost money. But all the best things do. However, SEO is relatively inexpensive in the broader scheme of things, with the payoff being considerable with respect to the bottom line and benefit of the brand. This isn’t a marketing cost, but a real business investment.
- Understanding marketing SEO services allow you to familiarise with the web environment
With the environment of the World Wide Web always changing, it may be difficult to stay on top of the changes as they occur. SEO enables you to familiarise yourself with the web environment. Being aware of the web environment includes tactics being used by other comparable, local competitors and businesses, which will always be advantageous for the brands.
- Best practices of marketing SEO services are always being updated
It’s great to implement SEO tactics on the website of the brand and across digital properties, but if the engagement is short-term, for instance, due to budget constraints and the site isn’t consistently reevaluated over time, it will reach a threshold where it may no longer attain improvement due to other hindrances.
- Marketing SEO services influence the buying cycle
By making use of SEO tactics to relay your messaging for innovative products or services, relay your messaging for good deals, and the dependability and importance of what you provide customers will change the whole game.
- Local marketing SEO services indicate conversions, traffic, and engagement
The purpose of local SEO is to enhance your digital properties for a particular vicinity, so people can find you easily and quickly, putting them closer to a transaction. Local optimisations focus on particular states, regions, cities, and towns to establish a viable medium for messaging of a brand on a local level.
- Marketing SEO services also promises a better user experience
Everyone wants maximum visibility and better organic rankings. However, only a few people realise that the role of user experience is a big part of getting there. Google has learned how to interpret unfavourable and favourable user experience, and positive user experience has become an important element to the overall success of a website.
- Marketing SEO services build credibility and trust
Every professional SEO looks to establish a strong foundation for a beautiful website with an effective, clean user experience that is easily discoverable in search with thanks to the credibility and trust of the brands along with its digital properties.
ldmediapro_admin December 9, 2019
Secret Tips to Find SEO Expert Services to Improve Search Engine Optimisation
Striving hard to improve your organic SEO services? Experts are here to help.
Every business wants to rank on the top 3 entries of search results when consumers are searching for services or products that they sell. Every single day millions and trillions of people turn to Google and many other search engines to help them find what they are looking for online.
Reaching the top of the search results is not an easy pie; it takes a solid SEO strategy with a dash of patience and consistency. If done correctly, search engine optimisation can help your business grow while generating more leads and sales, which results in more ‘good’ revenue.
Now there’s a lot of mixed myths and tips online when it comes to SEO. It seems as if over the past few years, everyone is somehow delivering the best SEO expert services. One of the most common issues that people and businesses interested in SEO face is that they don’t know what information they should trust. The key to this concern is to test out anything you read online before marketing it as a good idea.
As a reputable SEO Company in Birmingham, our team houses some of the finest SEO gurus who know all the ways around SEO. And this is why we are here to share some of our most effective SEO tips that can be used within all kinds of campaigns to increase organic search traffic on websites. This ranges from startups and small businesses to giant companies.
Optimise content for readers, not search engines
Always remember content is the heart of SEO. Write your buyer personas so you know to whom you’re addressing your content. By creating interesting and original content that resonates with your targeted buyers, your SEO will naturally improve. All you have do is to tap into the main issues of your personas and the keywords they type in when searching. Optimising for search engines only is baseless; all the keyword-riddled nonsense is not going to get you anywhere.
The key to pleasing search engines is to please your buyer personas.
Get your meta’s right
The meta title, URL and description are the three key ingredients for the best SEO recipe. An optimised web page or blog post should have the right meta-data. It’s not only simple but also effective. In fact, all on-site SEO factors are important to get right for organic SEO services, but meta descriptions and meta-data means you can communicate Google exactly what you’re aiming for.
We at LDMEDIAPRO use a plethora of tools to help us optimise our pages. But it’s not enough to only ‘install a plugin’; you have to do some legwork on each page in turn.
Make most of the Social media
Build and maintain social media presence on platforms like Twitter, LinkedIn, Instagram, and Facebook, etc. All of these social media activities help to get your brand and its word out on the internet. Be active on these platforms, but don’t spam. Link to your own content yourself, people will come in from social media to engage with your content. This will be a strong signal to Google that the content is relevant, unique and interesting.
Use long-tail keywords
Don’t just go with generic keywords in your niche. Use keywords that are exclusive to your product or service you provide. This will help Google and other search engines to identify your website as a destination for that certain subject, which, in return, will boost your search rankings and help ideal customers reach you.
Do internal linking religiously
Having faith in the power of internal linking is the key. Once a decent back catalogue of content is ready, you can link to it in social media posts and on your website, guiding visitors to more engaging content. This can keep visitors hooked on your website, which helps increase your search rankings.
However, avoid overusing them; too many, and they start looking spammed.
At last, to increase organic site traffic, you need to give your target audience what they want – quality content, information, and insight. The tips mentioned above are a way to help improve organic SEO services. If you are interested in getting your brand to emerge on the internet, get in touch now, our SEO team is all set to have you on board!
ldmediapro_admin October 16, 2019
Signs your best Search Engine Optimisation Company is Black Hat
Noticing something fishy? Beware! Your search engine optimisation company may be deceiving you.
SEO is a vast land where both black and white exist. The shady practices that SEO firms use in the name of abstract and vague phrases, like “guaranteeing #1 ranking in one month” and “secret sauce for SEO” are usually black hat SEO techniques. When an SEO agency uses strategies outside of Google’s guidelines, this method of performing SEO is called black hat SEO. It is often really tempting for SEO companies because it is a much easier way to get rankings. However, the main issue kicks in later, as these rankings are temporary and only last for a short period. Not just that, they also cost you a lot more than you can imagine.
As a reputable SEO company in Birmingham doing SEO for a considerable amount of time, we can tell you it is well worth the effort to maintain quality over time. Every corner you cut in SEO, catches up to you. That can be hard to swallow pill for a startup, as they want instant results, but if you look at the businesses and brands who have been doing quality SEO since the beginning versus those who took a black hat route, the success line is pretty clear.
In this blog post, we will introduce the black side of the SEO world by telling you how to spot if your SEO Company is Black Hat.
Check your backlinks
Most cheap SEO companies who are black hat are pros at building hot links. How it really happens is, Google at first takes this as a quality signal, but then it throws a penalty at you. One of the first things you can do to determine this is, check the link report form a tool like Google Search Console, Majestic SEO, or the Open Site Explorer. They will show you any spikes in backlinks. If you see a major spike, you can investigate those links to check where they are coming from.
When analysing these links, use your own best judgment. Do these look “unnatural” or the links that have been earned, decide yourself. One other thing that would be really helpful in determining these links is the anchor text report. If your Search Engine Optimisation Company experts have built too many text links with a keyword in them, be prepared for a penguin penalty for losing your ranking for that term.
Black hat SEO is a technique usually practised offsite; it generally occurs from building poor quality backlinks to the website. However, the onsite can also be a dirty playfield, as well. For example, things like cloaking spun content or doorway pages, and keyword stuffing are common stops on the black hat route.
This term refers to the practice of stuffing a webpage with numbers or keywords as an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear out of context (unnatural prose) in a list or group. This is surely pretty nasty work.
This is a black hat SEO technique in which the content presented to the search engine spider doesn’t match the one that is presented to the user’s browser.
Spun content or doorway pages
The spun content is actually gibberish, and it is easy for you to spot. While doorway pages are pages made for SEO only, they provide no navigational value to the user, let alone unique content.
If your SEO Company in Birmingham is doing black hat SEO, you will see a good boost in the first 3 to 6 months of service and then start to lose traffic. The usual red flags for the black hat SEO are poor quality content, unique sounding projects and a lot of backlinks.
But the real thing is, if your site has been a victim of black hat SEO in the past, you will need some time to reverse the dirty work. Your new SEO firm should be ready to practice things like link clean up, disavow files, earning new links, social media and inbound marketing.
SEO Tips for Real Estate Agents – Real Estate SEO
Ready to show up on Google searches as the best SEO Company for Real Estate? Here are a few tips.
How real estate brands and industry experts are using content to rank higher? What are their tried and tested real estate SEO guidelines and strategies, and how can you adopt and apply them for your own realtor’s business and claim your success in the future? Too many questions, but too little legitimate answers. Real estate SEO is a big market that has many essential aspects to it, and to make a real estate business visible across the internet; you need to pull off some real hard work smartly.
Tackling real estate SEO is a tricky game, and requires the perfect recipe of broad content and intense local information. So, being the best SEO Company for real estate, we have pulled together some of the best SEO strategies for our real estate clients to make them visible across the internet.
This extended blog post will cover activities, and strategies your real estate agency needs to consider in this year’s digital marketing mix. This guide will help you dominate your searches and grow your business for years to come.
The competition for keywords is aggressive, so you have to target your keywords on a specific locality tightly. Majority of the home shoppers begin their online research with a local keyword phrase, like “London realtor.” Use Google’s Keyword Planner to look at an overall picture of how targeted keywords should help your business thrive by driving the most traffic to your website, and how tough it will be for you to rank on top positions for those keywords.
Keep your website updated
Equipped with keyword data, make required suitable changes to your website (including the Page Titles, headers, Meta Descriptions, and body content). Incorporate targeted keywords that you are looking to rank for. Pages can be further optimised for keywords, so it is best to write the content, including page titles and meta descriptions that are engaging for both search engines and visitors. Proper IDX integration can also help in increasing the traffic as well as boosting your rankings.
Content is the king
The best SEO Company for real estate believe that content is king on search engines and SEO outcomes. Websites with blogs and unique content get comparatively more traffic than others. Why? One way to drive traffic on your site for specific property listings is to write blog posts. Publish quality articles frequently; generate informative and engaging content on home renovations, community updates, and local real estate market conditions that would be of interest to potential real estate investors, home buyers and sellers in the specific area. The content should be unique, engaging and optimised with target keywords.
Align your website with directories
Getting your website registered with as many directories as possible will increasingly help improve your search engine rankings. You can find real estate directories to align your website through sources who have directories for realtors. You cannot imagine how much potential traffic can be captured by getting listed in the right publishers and real estate directories.
Make your website mobile-friendly
Smartphones are now the solution to pretty much of every problem. People are shopping for new homes via smartphones and tablets. In fact, 58% of millennial homebuyers found their new home on a mobile device. Considering customer preference and behaviour, the website must be optimised for mobile discovery, so you aren’t losing REAL real estate leads by turning the customers away.
Before hiring any best SEO company for real estate business, know that it takes time and effort to improve your ranking on search engines and increase your website’s visibility across the internet. Turn to real estate SEO experts like us, who have experience in driving traffic, generating the best leads, and creating mobile-friendly, custom websites that are optimised enough to give the best results so you can keep your focus where it is needed the most — on your real estate business and clients.
Basic Tips For Selecting A Good SEO Expert Service
Putting your business across the internet is the highlight of digital – to do that you are going to need some expert SEO services
Getting a business website off the ground is the foremost step for anyone aiming to solve the visibility puzzle. With nearly every company these days seeking to appear first on search engine pages, online aspects of businesses are demanding attention. It’s becoming increasingly competitive to present a new brand in front of as many eyes as possible.
Making the right choice when looking for your next SEO firm has major consequences for your business and on your bank account as well. The key difference between a boom in organic traffic on your website and a decrease in Google rankings comes down to picking between good and bad SEO, or Search Engine Optimisation, expert. But with the right organic SEO services, businesses in any sector can successfully cut down on their advertising budget and increase sales – all while improving customer experience and feedback. Before locking into a contract with a brand new SEO firm for your business, here are few tips to consider for every entrepreneur.
-Don’t fall for “secret sauce” pitches; SEO is not magic, talking abstractly about it is a red flag
SEO is the process of optimising your website to bring in organic traffic. The process is complicated and lengthy and is also often misunderstood. People who whip and maintain that have special insight into Google’s algorithms. So, anyone who play up the mystique surrounding SEO, know that they are probably lying. Instead, good SEO requires a profound understanding of how search engines work, what are link juices, and when they should modify their methods according to Google algorithm’s new update.
Additionally, shortcuts like buying external links, keyword stuffing, and cloaking are some of the shady practices that can lead search engines to downgrade your website. These techniques are widely known as Black Hat SEO techniques since they violate the rules and regulations of the search engine. Once Google’s bots discover that you’re using illegitimate tools, they’ll drop down your site ranking, which will decrease organic traffic. This is why anyone who talks fantasies is anything but an organic SEO services provider.
-Be specific about your goals and expectations; look for an SEO firm that is expert in your business field
Whatever you do, do not fall for an SEO firm with the vague goal of “we increase organic traffic.’’ For starters, there is not only one kind of organic traffic; the target market for each field of business is different, which means that increasing impressions on the website does not magically translate to increased revenue. Ranking first on Google for women’s clothes does not do your real estate business any good, for instance.
To avoid obscurity, your business team should outline exactly what results you’re looking forward to seeing with SEO. Are you looking to boost sales by ranking for specific keywords? Are you aiming to reduce your website’s bounce rate and increase your conversion rate? Are you looking for help to build a community on social media, creating sponsored content, or other digital marketing services that go beyond SEO? Choose a firm that gets you and your business, and is a master in your field, so it can best meet your expectations.
-Choose an SEO firm that is good at communication; you must have constant updates on what’s going on
Though you should have access to all the tools they’re using to measure your KPIs — SEMRush, Google Analytics, and Google Search Console — most likely, you don’t have enough time to spend and expertise to analyse all that data. For the very reason, you need expert SEO services that are professional and works for you in terms of communication and maintaining work relationships with trust.
Keep in mind that SEO is a slow-paced process, so you could be working with this team of experts for years to come. Even if you only plan on working with them for the time being, meeting your organic website traffic goals takes time and patience. They must keep you updated on the results and approaches they are taking for your business.
SEO is crucial to your business, and finding the right company can be harder. Once you have narrowed down your search for one of the best SEO firms, and are clear on your goals, establish KPIs to measure those goals timely. For an SEO firm to yield the best results for you, you must do your homework of working alongside them rightfully.